Outdoor Voices, a activewear brand founded in 2013, has made a name for itself not just for its stylish and functional athletic clothing, but also for its strong sense of community. From hosting events and meetups to creating a welcoming and inclusive online presence, Outdoor Voices has successfully built a loyal community of customers and brand ambassadors.
One key element of Outdoor Voices' community building strategy is their focus on inclusivity. From the very beginning, the brand has made it a priority to cater to people of all shapes, sizes, and abilities. This message of inclusivity is reflected not only in the brand's advertising and marketing campaigns, but also in the way they design and produce their clothing.
Another important aspect of Outdoor Voices' community building efforts is their focus on hosting events and meetups. The brand regularly hosts "Doing Things" events, which are free and open to the public and often take place in outdoor spaces like parks and trails. These events are designed to promote an active lifestyle and encourage people to get outside and explore their local community. Additionally, Outdoor Voices holds regular "Community Runs" which are group runs, led by brand ambassadors and community members, that take place in various cities around the country.
In addition to in-person events, Outdoor Voices has also made a strong effort to build a sense of community online. The brand's Instagram account is filled with user-generated content, featuring customers and brand ambassadors wearing and enjoying Outdoor Voices clothing. They also have a #doingthings hashtag where customers can post their photos and videos about their outdoor activities.
Outdoor Voices' commitment to building a strong and inclusive community has paid off in the form of loyal customers and brand ambassadors. By creating a sense of belonging and encouraging people to explore and enjoy the outdoors, the brand has become more than just a clothing company – it's a lifestyle.
In conclusion, Outdoor Voices has been successful in building a community through their inclusive approach, hosting events and meetups, and fostering a sense of belonging online. They have shown that building community is not just about selling products, but also creating shared experiences, encouraging active lifestyles, and promoting inclusivity.